Walmart & Polymorph: An Aligned Acquisition
Walmart recently gave us a great example of how to think outside the box regarding strategic acquisitions by focusing on a more holistic alliance, rather than solely purchasing cash flow or controlling the supply chain.
By acquiring the digital ad platform Polymorph Labs, management made another investment in their transformation from a brick-and-mortar to a multi-channel experience. The success of e-commerce giant Amazon makes an easy case to purchase e-commerce organizations as a growth strategy, however, the innovation and synergy related to the Polymorph buy ties into management’s broader vision to blur the lines of online and in-store.
This approach leverages the existing organizational strengths – in-store traffic and geographic presence – to turn a threat of competing for online sales into an opportunity.
So while acquisitions of all kinds are a large part of an organization’s strategic growth plan, they often prove to be complex with so many players involved. Financial leaders can strategically guide you through the acquisitions process play-by-play, from initial planning to close and on to final integration.
At CFO Alliance, we thrive on helping our clients create long-term value by supporting them throughout the M&A deal process and beyond.
Ready to get your deal across the goal line? Deepen your bench with CFO Alliance to increase your odds of deal success today.