News & Views

from CFO Alliance

Don’t Let GAAP Spook You: Why Financial Statements Matter

Dont Let Gaap Spook You RepostIncome statements and balance sheets and cash flow – oh, my!

The three major financial statements required under Generally Accepted Accounting Principles (GAAP) are often enough to evoke sheer terror from even the steeliest entrepreneurs – and it’s no surprise why. GAAP or “accrual basis” financial statements can make-or-break your ability to make educated decisions and plan strategically for your business.


Need more funds to expand your business? Look no further than financial statements to weigh your debts, shareholders’ capital, and other loans you’ve taken to decide which type of financing is optimal. READ MORE

Winning the M&A Game – Case Study

Acquiring a business can be a great way to quickly expand into new product lines and markets. On the other hand, selling a business or merging operations can provide access to valuable capital needed for growth, innovation and profitability. When these two transactions come together seamlessly in a single business deal, everybody wins.READ MORE

Say Hello to Jake Halusic, Vice President of Sales

Jake Halusic

Jake Halusic

Vice President of Sales

We’re growing. Again! Meet our new VP of Sales.


This year, we’re committed to a vision of being nationally known financial leaders. Already, we’ve expanded our market presence, introduced our new Accounting as a Service line and continue to add team leaders. Most recently, we welcomed Jake Halusic as Vice President of Sales, a new position dedicated to developing the sales strategy, leading the sales team, expanding business lines, and finding new ways to generate revenue to support our growth goals and vision.


Jake has an impressive track record of enhancing processes and driving sales that increase a company’s value. Before joining CFO Alliance, he spent six years at TriBridge, where he generated nearly $30M in booked revenue for the firm, increasing its value from $80M to $160M, which it sold for in July 2017.



Meet Sergio Franco, our newest team member

Sergio Franco

Engagement Director

We have another big announcement from CFO Alliance HQ!


Recently, we welcomed Sergio Franco to the team as Engagement Director, to lead the charge with many of our clients’ growing needs. Sergio’s expertise includes a unique combination of finance, operations, controllership, startups, FP&A and business transformation. Throughout his 21-year career, Sergio has managed and streamlined numerous integrations stemming from M&A activity among a variety of multi-national corporations. In the 12 years he spent at General Electric, Sergio earned the Six-Sigma Master Black Belt designation, completed multiple high-impact Six-Sigma projects, while training and certifying several Black and Green belt team members.


Sergio credits his success to his ability to adapt to almost any environment or culture. He is bilingual, speaking English and Spanish. He chose a career in finance and accounting because “it is an international language, versatile and transferable.”


Join us Friday, May 18 for “The M&A Process: It’s not a straight path.”

Every year, USF hosts its Accounting Circle Conference, drawing hundreds of financial and accounting professionals from the Tampa Bay business community to its campus. This two-day event is always jam-packed with endless networking opportunities and engaging speakers, and this year, we’re proud to be among them!


Presentation: The M&A Process: It’s not a straight path
Speakers: Brooke Evans & Kurt Blass, CFO Alliance
Showtime: Friday, May 18, 12:40-1:30 pm
M&A Speaker’s Panel to follow: 1:30 – 2:20 pm
Location: USF Marshall Student Center | 4103 USF Cedar Circle, Tampa, FL 33620


In this one-hour presentation, we’ll discuss current M&A trends, as well as the deal process and ways to successfully reach the finish line.  Highlights include:

  • Factors impacting the M&A market today, including tax reform and interest rates
  • Recently completed transactions, including a look at significant Florida deals
  • Tips for navigating the curves and avoiding pitfalls along the M&A path
  • A crash course in Accounting for Business Combinations: Navigating the Guidance
  • Panel Discussion: The M&A Process; Brought to you by the experts, Nicole Jackson of Refresco and Ken Bowles of Wilson HCG


More information about the USF Accounting Circle Conference is available in their brochure. To learn more about the Accounting Circle, visit their website at