April 24, 2019 In Mergers & Acquisitions, Technology
Walmart & Polymorph: An Aligned Acquisition
Walmart recently gave us a great example of how to think outside the box regarding strategic acquisitions by focusing on a more holistic alliance, rather than solely purchasing cash flow or controlling the supply chain.
By acquiring the digital ad platform Polymorph Labs, management made another investment in their transformation from a brick-and-mortar to a multi-channel experience. The success of e-commerce giant Amazon makes an easy case to purchase e-commerce organizations as a growth strategy, however, the innovation and synergy related to the Polymorph buy ties into management’s broader vision to blur the lines of online and in-store.
