4 Ways To Give Investors
Confidence In Uncertain Times
- Communicate – Early and Often
- Be Authentic – Share Good News … and Bad
- Be Prepared – Anticipate Investor Questions
- Outline Your Goals – And Be Accountable To Them
As an entrepreneur, you already know that raising sufficient capital is one of the hardest things you will ever have to do as a founder. Whether your business has just one investor, many investors or you’re starting to think about attracting investors, ensuring they remain confident with their decision to invest– especially in today’s economic climate – is one of your top priorities.
Communication Is Key
Proper communication means knowing your investor audience and understanding each stakeholder’s needs, as well as the investor group as a whole.

It also means providing routine, timely messages to the entire investment group, similar in format and including consistent information for their review.
The 2021 CFO Hiring Guide

Be Authentic – Share The Good News & Bad

Building on the theme of communication, it’s important to share your company’s wins – no matter how ‘small.’ Celebrating your company’s successes continues to add a positive spin to your operations and keeps your investors excited about their decision to support you.
On the same note, sharing the bad news when things don’t turn out as expected can work in your favor, too.
Pro Tip: When breaking the bad news, be prepared to share your plan to solve the challenge, and raise your hand to ask your investors for advice, contacts, and ideas to help you.
Be Prepared & Have Your Finances In Order

Outline Your 2021 Goals With Timelines

Talking To Your Investors
Providing confidence is the key to a long-standing and healthy investor relationship. This means sharing openly, being transparent, and listening to their feedback in order to strengthen your business.
Like any other partnership built on a solid foundation, approaching investors using these principles will continually remind them why they made the right decision when they placed their bet on you. Is there a better gift than that?
If you’re looking for a financial ally when talking to your investors, contact us today.
Related Articles
Conserving Your Cash – Accelerate Your Business
Conserving Your Cash Accelerate Your Business in 2021Establishing your cash culture Build A 13- Week Cash Flow...
Every Entrepreneur Needs To Take A Break To Recharge
Every Entrepreneur Needs To Take A Break To RechargeYes, Even You!Everyone Needs To Recharge Their Batteries Make a...
5 Reasons Why Cash Flow Forecasting Is More Important Than Your P&L
5 Reasons Cash Flow Forecasting Is More Important Than P&LIt’s Time To Utilize a 13-Week Cashflow Forecast One of...